Toyota Conqueres the American Market With Scion

DETROIT - No doubt, North America is a soft market for cars in Japan principals. Toyota and Honda competing in the state. Associated with more improvement in world economic conditions, especially in Uncle Sam's country, Toyota immediately step on the gas in the United States.

Toyota Motor Corp. (TMC) will soon introduce two new Scion. Such a move is an attempt to restore their image. "With two new models, Scion will have a great opportunity," said Yoshi Inaba as president and CEO of Toyota Motor North America presented at the congress of the world such as Automotive News, Dow Jones quoted a few days ago.

Scion's presence, continued Inaba, a revitalization and refreshment Scion image in the future. Because, in the last two or three years, declining market share Scion because without new products supported.

In addition to the Scion, TMC plans to introduce 10 brand-new products and face-lift to win back markets, in connection with the improvement in world automotive markets, particularly North America.

This new Scion youth segment. Last year, due to the economic crisis, Scion market share fell to 46 percent, and reduce market to Toyota's 20 percent.

Inaba added, Toyota projects with environmentally friendly technology to run. This includes plans to produce the Prius at a new factory in Mississippi. This is related to world economic recovery began.