Launched in March, Cruze Ready to waver Altis and Civic

Jakarta - brand-new Chevrolet sedan will certainly be present in the Indonesian market in March 2010. This brand-new variant will likely be heavy enemy small class sedan class for Japanese rivals like the Honda Civic or Toyota Corolla Altis.

Moreover Chevrolet also will put any Cruze prices not far from the price of both. "The price Cruze will not be far from the Altis," said Marketing and Public Relations Director Deborah Amelia Santoso GMAI on the sidelines of a press gathering Chevrolet in Cilandak Town Square, Jalan TB Simatupang, Jakarta (14/1/2010).

Corolla Altis is currently selling for Rp 323.5 million to USD 375.5 million, while the most expensive Civic in the level of USD 334 millions.

But even released a price not much different from his opponents, Amelia can guarantee that these products are richer in terms of features. Because in addition to a 'thick skin' typical American car is more safety guarantees from the side, it was charming Cruze has a feature that they call infortaiment.

Usefulness of this feature is as a center of information and entertaiment and can also be used for setting up some features of the car.

Not to mention the Cruze that will go to Indonesia is the Cruze that will carry 1.8-liter engine capacity of tough and will divide the two types of manual and automatic.

Both types are different than in the transmission according to Amelia will also differ in terms of details. "For instance if the manual Cruze interior blue dominated, if the automatic red-brick tends, as well as layers and layers dasboard seat," said Amelia.

With all these advantages that Amelia was sure their products will be able to resist the Japanese opponents and useful as an intelligent alternative for the Indonesian automotive lovers.

"Cruze will be launched in March and the Spark in Indonesia International Motor Show (IIMS) in July next, we're confident they can lift sales of Chevrolet," said Managing Director GMAI Mukiat Sutikno.

Chevrolet Sales

Unlike the other manufacturers that sales decreased in the year 2009, the American manufacturer, Chevrolet was even increased sales.

Since when in the year 2008 Chevrolet only able to sell only 2610 units of cars, the Chevrolet sales in 2009 increased to 2616 units. Now the year is 2010 Chevrolet seems more ambitious.

"We believe it can penetrate the number 3500 units this year," said Mukiat.

Mukiat beliefs are based on other than economic conditions improved in 2010, also coupled with new products they like the Chevrolet Cruze and the Spark that will soon be launched into the Indonesian market.

Moreover Chevrolet Mukiat was also distracted by the taxi market is considered rapid development. Because of the years 2007-2009 when the Kalos and Lova variants sold as a taxi could only penetrate the numbers just 1200 units, this year is predicted to increase sharply to reach 1,000 units of only in the year 2010 alone.